Facebook beats WhatsApp as Kenya’s most popular social app

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47.5 percent of Kenyans used Facebook during the quarter, while 47.3 percent used WhatsApp. PHOTO | SHUTTERSTOCK

Facebook raced past messaging platform WhatsApp to become the most used social media application in Kenya in the three months to December 2023.

This even as the two platforms, which are both owned by US social media giant Meta which also owns Instagram, extended their position as by far the most used social media apps in the country.